Jim McMahon - Products That Refuel Your Tank.

V4N1c - Guest Jim McMahon is the founder & owner of the PVL Group, six companies based in BC doing business around the world. Each company is dedicated to making quality nutrition easy and a priority for every person from any walk of life.

Jim is a happily married, 39 year old father of one, currently residing in Vancouver, Canada. Jim was a competitive athlete and is a nationally certified sports coach. He has helped train thousands of athletes in the past 20 years including Olympic athletes like 1500m runner Leah Pells and Gold Medalist Dave MacEachern. He is currently the sports nutrition consultant to the B.C. Lions and advises bodybuilders such as IFBB pro's Scott Milne & Donna Logue, as well as fitness athletes including IFBB Champions Elaine Goodlad and Stephanie Worsfold.

As an industry representative Jim was one of the most outspoken during Health Canadaメs launch of the new Natural Health Products office. The Natural Health Products Directorate is responsible for regulating nutritional supplements in Canada. Jim's obvious passion for sports nutrition product excellence and doing business responsibly makes him one of the more colorful speakers in the industry.